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Canon cameras

Canon Evolve Web Concept, logo design and social media. I worked as creative director on a speculative pitch to Canon, moving them from a product to story-based strategy. Evolve was a subscription based content and social network designed to reposition Canon from heritage brand to challenger and innovator. Evolve led to a rethinking of Canon’s strategy to a story, content and UGC based approach

Nick Howcutt  •   07786060959  •